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Off to Big Easy at 21 mph


Monday, May 21, 2007 10:18 PM PDT

CUAUHTEMOC BELTRAN PHOTO
Tulane University alumni Megan Wood, Andrew Travers (background) and Greg Thurnher drive through Jack In The Box on Fourth Street in El Centro on Monday. The three are traveling to New Orleans from Manhattan Beach to raise awareness for the city of New Orleans.
A man driving a modified golf cart with purple and green flames emblazoned on the sides … it sounds more like an episode of “Monster Garage” than a marketing device.

But for Greg Thurnher, it’s a vehicle that he hopes will turn into more tourism for the city he has come to love, even after it was nearly destroyed by Hurricane Katrina.

“I know it’s ostentatious,” Thurnher said. “The nature of this project is as unique as the city that inspired it.”

The city he speaks of is his beloved New Orleans, which Thurnher is promoting on his tour across the Southwest with his Big Easy Go entourage.

Thurnher stopped in El Centro on his second day of the tour Monday, which will see his 21-mph golf cart ride through cities in Arizona, New Mexico and Texas before returning to the Big Easy.

Sponsored by Jack in the Box and endorsed by Tulane University, where Thurnher earned his master’s degree in business administration Saturday, he plays brass band tunes while doling out Mardi Gras beads and tourism information.

The 29-year-old said the idea was born from a senior project he did at Tulane. Thurnher revived an old golf cart that became his main mode of transportation during Mardi Gras.

“What better way to carry with me the rebirth of the city,” Thurnher said.

After Katrina hit the Gulf Coast on Aug. 29, 2005, New Orleans’ history has taken center stage as the city continues to rebuild. Thurnher said he remembers returning to the city as an employee of a local utility company, when only the National Guard and law enforcement was allowed back in.

“It was a truly miserable place,” Thurnher said. “But I was still truly proud and fond of it as it was in its darkest hour.”

Traveling with a few friends and meeting up with Tulane alumni along the way, Thurnher said the journey has brought people together who have nothing else in common but their passion for the city.

“We share something we think is very special — pride in our city,” Thurnher said. “You have to truly experience it to understand.”

In an attempt to give back to the city that has given him an education and an incomparable appreciation for life, Thurnher said he feels like everyone can be a part of the revival.

“We’re not finished but there’s been a lot of progress. New Orleans is open for business and pleasure.”

>> Staff Writer Brianna Lusk can be reached at blusk@ivpressonline.com or 337-3439.


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