CALEXICO — The Calexico Business Improvement District is exploring a couple of options to help clean up downtown and thereby boost local business.
Downtown Calexico was at one time a booming business area but has seen some businesses slump, others shutter, and downtown become increasingly downright dirty in more recent years.
The area faces unique challenges that other downtowns don’t as it is a main thoroughfare for the estimated 10,000 to 14,000 pedestrians that cross through the Calexico downtown Port of Entry daily.
The issue has been batted around by both the City Council and the BID for at least the last couple of years, but no all-resolving solution has been found.
However, the BID wants to try to new approaches, some of which were discussed at a BID meeting Tuesday morning. The first is to possibly fund a campaign that would encourage people to clean up downtown.
Angel Esparza of Mi Calexico proposes creating a Mi Calexico magazine issue focusing on the idea of cleaning up downtown for future generations, creating a promotional video and ad spot promoting the same idea as well as maintaining a website component that would let people know about cleanup opportunities.
Esparza will return to a future meeting with a more detailed presentation for the BID to consider for funding.
Daniel Chairez of Chairez Digital also presented an idea to hire two men that would work four hours a day each in alternating shifts six days a week to clean an area of downtown roughly 1 mile. The work would cost about $36,432 a year and cover the downtown area between Paulin and Mary streets.
BID members Mark Holloway and Morris Reisin agreed that they feel more of the responsibility of cleaning downtown should fall to the city.
Chairez said the cleaning service cost could be split between the city and the BID. The proposal will go next to City Council and staff to consider.
Staff Writer Chelcey Adami can be reached at 760-337-3452 or firstname.lastname@example.org