The Petoskey stone will take the fashion world by storm this weekend -- at least in Grand Rapids.
Grand Rapids-based skateboard shop Premier will launch its latest collaboration with shoemaking giant Nike this weekend, unveiling its latest shoe the "Petoskey Stone Dunk."
The shoe was designed by Premier and Nike for the 11th anniversary of Premier. To pay tribute to the store's Great Lakes roots, the leather of the blue and gray shoe is embossed with Petoskey stones and will feature a tote bag with a Petoskey stone print.
"We decided to do something a little more in-depth than the state colors or theme colors. We wanted to take different elements from the landscape and nature side of the state," said Premier co-owner Eric Blanding. "The Petoskey stone had a different print on it that we've always thought would look cool on a shoe."
Premier has worked on several other store-exclusive shoes in the past. Blanding said from design to the rack the entire shoe creation process can take up to a year and a half.
The Premier-branded Petoskey Stone Dunk will have only about 200 pairs of shoes made. More of the general shoe will available at locations throughout the country. The shoe retails for $104.
Premier plans to roll out the shoe exclusively at 9 a.m. Saturday, April 28, at its store at 14 Westin St. in downtown Grand Rapids.
For more information, visit www.thepremierstore.com.
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