BRAWLEY — Western culture runs deep here: Like miners guarding a claim, chili recipes in families for generations are proprietary and it is fitting the cook-off kick starts a week of events leading to up the rodeo.
The 31st Chili Cook-Off pitted 12 local teams in friendly competition, expecting to draw a record crowd of 6,000. Beyond sweating over a hot kettle, there is a lot work invested in booth presentation and some have T-shirts made up with their logo, noted Liz Gonzales, president of the Brawley Chamber of Commerce. “I like the cook-off because it brings residents of this town together,” said Gonzales. “And we get to see old friends and make new ones.”