Richard Ryan

I shop. I watch TV. I read advertisements that we receive in the mail. I’m a true American consumer. I even shop at a large Big Box Store. There’s a giant sign that hovers over it, at least in our imaginations, “Consume more, never less.” I enter that store for maybe two items: chocolate chip cookies and some snacks, and I leave it a hundred dollars or more lighter.

How do I allow my pocket to be so easily picked? It’s because this Big Box Store is a kind of Disneyland for shoppers. Need a flashlight? How about three, batteries included? I need two at the most, but it’s a good deal, or so I rationalize. A worker who is stocking this particular shelf assures me it is a good deal. This is known as positive re-enforcement. We get to talking. A guy can never have too many flashlights. We contemplate this simple truth. And our dear wives can never have too many (you fill in the blank): little black dresses, pairs of shoes, purses….

Recommended for you

(0) comments

Welcome to the discussion.

Keep it Clean. Please avoid obscene, vulgar, lewd, racist or sexually-oriented language.
Don't Threaten. Threats of harming another person will not be tolerated.
Be Truthful. Don't knowingly lie about anyone or anything.
Be Nice. No racism, sexism or any sort of -ism that is degrading to another person.
Be Proactive. Use the 'Report' link on each comment to let us know of abusive posts.
Share with Us. We'd love to hear eyewitness accounts, the history behind an article.