On Monday the Los Angeles Rams officially rebranded, making a splash across sports pages everywhere, with new colors, new logos and (I suppose this is projecting a bit) a new attitude.

Normally the news that a pro sports team has undergone a facelift would probably be a back-page-below-the-fold level event, but here in week two of no sports, any content is good content. So let’s talk about it.

Sports Editor Aaron Bodus can be reached at abodus@ivpressonline.com or 760-337-3434.

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